Companies Are People, Too

Companies with “Personality”

Bring your company to life!

Here are several examples of companies “personified” with the Up Close and Personal exercise. This exercise allows an organization to take the assessment tool one step forward and bring their company to life. Articulating your brand personality, helps you more accurately make decisions within the company’s personality. Use the template in the Resources section to inspire your team to personify your company based on its CAP2 personality profile.


Agency Management Group



Cheryl’s Cookies


Bird Houk


Dixon Schwabl