Companies Are People, Too

Posts Tagged 'cap2'

5 Ways Personality Tests Help You Get the Most Out of Your Team

You don’t have to be ambidextrous to be able to write with either hand.  Most people can do it.  But using your dominant hand is definitely more productive.  Try this simple exercise:  with writing instrument in your dominant hand, sign your name.  Now, switch hands and sign your name with your other hand.

“It felt like a seizure.” “Very awkward.” “Time consuming.”  “Required more thought and effort.” “Stressful.”  “Unproductive.” That’s how the Marketing Works team described this John Hancock experiment.   We all agreed that we wouldn’t last very long in a company that required us to work outside our natural preferences.

This was the first step in exploring, understanding, and accepting each other’s personality. There are many tools available that can be used to start the dialogue.  We used Companies Are People Too ® (CAP2) which is based on the dimensions of personality developed by Myers and Briggs.

The key take aways from sharing our personality assessment results were:

  1. Our team is comprised of individuals with unique personalities and preferences.
  2. Accepting each other’s differences makes us appreciate and even seek out other points of view (rather than judging them).
  3. We now know what each team member needs from the rest of us to function at their highest potential.
  4. Understanding stressors (our own and others’) prevents situations that impact productivity.
  5. Stepping out of our comfort zone is easier when we feel understood and supported.

The Marketing Works team frequently participates in a variety of events, like weekly team lunches, Shadowbox, Clippers games, and Trivia nights. But the personality assessment exercise enabled us to get to know each other on a more personal level. We gained a better understanding of each other’s strengths and weaknesses, and preferred work styles. We enhanced our company’s communication, understanding, and patience with each other. Since our meeting we have found more effective ways to work together and how to appeal to each other’s working styles. It was truly beneficial to not only gain a stronger self-awareness, but an understanding of our co-workers’ personality traits and qualities. The CAP2 exercise helped to enhance Marketing Works’ team dynamic.

Marketing Works Team

 

 

 

 

Do you know what your personality preferences are, and how they differ from the rest of your team?  Check out the free personality assessment provided by CAP2. Let us know your results in the comments section!

Posted in: Company Culture

Leave a Comment (0) →

Your company can build your culture into your office, literally

The minute we walk in the door of a business, we have an immediate sense of its personality. It’s the indelible first impression. The décor is akin to the clothes we select – and how we wear them. And because it’s where employees spend so much time, it has a huge affect on morale.

 

Yesterday I visited the offices Delta Energy recently built. It was warm, comfortable, inviting, and almost shouted “Make yourself at home.” The workplace was a reflection of Delta’s beliefs, behaviors and values.

 

AnimotoAnimoto, a New York City-based company, makes a video slideshow creation app. When it came time to relocate the business, they took a creative approach and literally built their fun and quirky culture into their space. Moving into an old furniture warehouse in SoHo set up the perfect opportunity for creating workspace that accurately reflects Animoto’s personality. As you can see from these photos, the company culture is brought to life throughout the entire office. From the way they creatively showcase their vision, values and life of the logo to the themed conference rooms and offices.

 

Dixon Schwabl, a Rochester, NY based advertising agency, designed their building around their Companies are People, Too profile, “It’s Fun to Do Good Work.” Morale there is the highest I’ve seen, evidenced by being awarded Best Places to Work nationally.

 

Art ClockProgressive Medical, is an example of a company that instinctively designed its space to its personality – before they took Companies Are People, Too.  Their profile as a “We Aim to Please” personality is perfectly reflected in the huge, colorful piece of art that is actually a clock and a cafeteria that is a wide open space that lets employees take a break and interact.

 

How have you showcased company culture in your workspace? Share your technique in the comments below.

 

Sources:

Does This Company Have The Coolest Meeting Rooms in New York? (Open Forum)

This Company Literally Built Its Culture Into Its Office (Business Insider)

Posted in: Brand Alignment, Company Culture, Organizational Personality

Leave a Comment (0) →

Part 2: Behaviors Can Be Seen – Beliefs Can’t

Because it was part of the culture of my family of origin, I believe children should be seen and not heard.  That value (respect) drove my behavior as a child, especially in the company of adults.  This very basic example of behaviors modeling beliefs can be extended to corporate America where I believe values should be lived and rarely, if ever, changed.

 

Behaviors and Beliefs

In Part 1 of our look at the clash of two cultures at the Chicago-based Tribune Co., we saw how disregarding the ingrained values of the 166-year-old company hampered efforts to enforce a new culture driven by opposing values. The example illustrates the difficulties of imposing change to a company’s culture without first understanding and embracing its long-standing beliefs.  What’s the best way to validate those values?  By observing common behaviors among the leadership and staff.  Behaviors are the manifestation of beliefs! And that’s why values (and cultures) are extremely difficult to change.   When merging two cultures, each with ingrained core va

lues, start with the commonalities.  If there are none, watch out!

 

Now, let’s take a look at some thoughts about beliefs and behaviors:

  • “It’s easier to behave your way into a new way of thinking than to think your way into a different way of behaving.” – Chris Parker
  • “Beliefs determine Behaviors which influence Relationships which in turn affect Results.”  – Tom Crane
  • “Behaviors can be seen.  Beliefs can’t. Leadership’s behaviors need to model the beliefs (actions speak louder than words….and beliefs)” -  Julie Kantor
  • “Core values are timeless and do not change, while practices and strategies should be changing all the time.” – Jim Collins
  • “It’s not a value if 99% of the people aren’t behaving that way 99% of the time.” – Sandy Fekete

 

Achieving alignment between beliefs and behaviors drives culture.   In an upcoming post, we’ll look at the airline industry as many carriers struggle to combine culture, processes, and strategies in the wake of merger mania.

 

If you are interested in learning more about your company’s culture, take the Companies Are People, Too personality assessment.

Posted in: Change Management, Company Culture

Leave a Comment (0) →

Part 1: Behaviors Can Be Seen – Beliefs Can’t

Chicago TribunePrior to initiating change it is essential to consider the beliefs and behaviors that are ingrained in the company. Behaviors can be seen – beliefs can’t. This is most apparent in the behaviors of a company’s leadership, which everyone inside and outside the organization sees and monitors. If new leadership is put into place, he/she must behave as the company believes, not as they believe.

 

Here’s an example: Sam Zell took control of the distressed Chicago-based Tribune Co. in 2007 with hopes to make it profitable. Zell and newly appointed CEO, Randy Michaels, shocked and alienated their employees by implementing a new culture in accordance with their personal values rather than those of the company. Let’s compare the values of the 166-year-old company vs. those of the new duo:

 

Tribune Co.’s Values

  • Citizenship
  • Customer Satisfaction
  • Diversity
  • Employee Involvement
  • Financial Strength
  • Innovation
  • Integrity
  • Teamwork

Zell & Michaels’ Values

  • Creative Spirit
  • Fast Paced
  • Freewheeling
  • Loose Culture
  • Fun Atmosphere

 

Employees felt discouraged by the behaviors from leadership including cronyism in hiring practices, sexual harassment and off-color jokes. Needless to say, Zell failed to revive the company. A year after he took control he was forced to file for bankruptcy protection which lasted until 2012.  Zell sold the company at a loss of $3.7 billion, and Tribune Co. continues to fight to get back on its feet.

 

Will we ever know what would have happened if Tribune Co was placed under different leadership back in 2007? Check back next week for a part 2 post on behaviors and beliefs.

 

To avoid a similar mistake and get a better understanding of what the people of your company are experiencing internally, we can help. Here’s a free trial of the Companies Are People, Too organizational assessment to find out your company’s personality.

Posted in: Brand Alignment, Change Management, Company Culture

Leave a Comment (0) →

Finding Your Organizational Identity

Remember the WWJD bracelets worn as a reminder to base our daily decisions on what Jesus would do? Because we know Jesus’ values, how he lived his life, and examples that he shared, the WWJD question is easy to answer across a broad spectrum of circumstances. We can be fairly certain we will make good decisions using this framework as our guide.

WWJDWhen your team is expected to make decisions that will greatly impact your company, what framework do they use? How comfortable are they that they will make the right decision? Will they opt to please the boss, or follow their personal preferences? Empowered employees need more than “let your conscience be your guide.” Ideally, everyone is well indoctrinated about the company’s core mission, vision, and values. There is no better framework…..assuming they can remember the company’s core ideology.

 

There is a way to embody these characteristics…literally. Creating a persona gives a human face to the otherwise intangible dimensions of organizational identity. What emerges is a fictional yet factual representation of the character of the company. Hoselton Auto Mall in Rochester, NY learned about their company’s personality with Companies Are People, Too. Using an Up Close and Personal exercise, they created Walt to personify the company. Everyone “met” Walt and knew his favorite food, most prized possession, best trip ever, cars he drove, where he goes for inspiration, what he likes most about himself, what it is he just can’t stand, what he does for relaxation…you get the picture. Walt was introduced at a pep rally to the entire team, who were given WWWD bracelets as a take away. Every existing and new team member refers to What Would Walt Do? as their framework for decision making.

 

Elford Construction’s “Pop” persona drives behaviors tied to each core value. The “Pop” award is given to the employee who best demonstrates behaviors that align with Pop’s core ideology.

 

You can find more examples of personified companies and get more resources to help you find your company’s persona on the Companies Are People, Too website.

 

The drive for consistency is strong in every successful organization. Decisions based on the values and preferences of the company deliver consistency, clarity, and alignment. What are you waiting for? Start your organization on a pathway to success today. Contact Sandra Fekete to learn more and take your FREE trial Companies Are People, Too assessment to get your company moving in the right direction.

Posted in: Brand Alignment, Company Culture, Organizational Development, Organizational Personality

Leave a Comment (0) →