Base strategic planning decisions on your company’s values
The Framework for Decision-Making exercise enables an organization to take what they have discovered about their company and base strategic plans upon their values. This enables an organization to stay aligned to their internal culture while making external brand decisions. Here are two examples of companies who successfully used the Framework for Decision-Making exercise as a model for strategic planning. Use the template in the Resources section as a guide to begin to define your company’s strategies and objectives for the coming years.