Companies Are People, Too

Want to learn more about company culture or organizational  personality?

Use these resources to answer your culture questions


News Clips

Click on the following links for press coverage about Companies Are People, Too.


Companies Are People, Too (Fast Company Magazine)

Know Thy Company’s Self (CFO Magazine)

Mom & Pop Psychology (Inc. Magazine)

Soundview Book Summary Review

TypeWorks Newsletter

The Attitude of Identity



White Paper on Companies Are People, Too

Corporate Personality: Myth or Reality

Indicator Confirms Existence of Organizational Type, Explains Complexities of Type Within the Workplace



Organizational Personality

“Built to Last: Successful Habits of Visionary Companies” by James C. Collins and Jerry I. Porras, Harper Business, New York, 1994.


“The Living Company: Habits for Survival in a Turbulent Business Environment” by Arie de Geus, Harvard Business School Press, Boston, 1997.


“The Character of a Corporation: How Your Company’s Culture Can Make or Break Your Business” by Robert Goffee and Gareth Jones, Harper Business, 1998.


“The Character of Organizations: Using Jungian Type in Organizational Development” by William Bridges, Davies-Black Publishing, Palo Alto, 1992, 2000.


“Good to Great: Why Some Companies Make the Leap and Others Don’t,” by James C. Collins, HarperCollins, 2001.


“Hard Wired Leadership: Unleashing the Power of Personality to be a New Millennium Leader” by Roger C. Pearman, Davies-Black Publishing, 1998.


Individual and Team Personality 


“The Art of Speed Reading People: Harness the Power of Personality Type and Create What You Want in Business and Life” by Paul D. Tieger and Barbara Barron-Tieger, Little, Brown & Company, Boston, 1998.


“Beside Ourselves: Our Hidden Personality in Everyday Life” by Naomi L. Quenk, Davies-Black Publishing, Palo Alto, 1993.


“Do What You Are: Discover the Perfect Career for You Through the Secrets of Personality Type” by Paul D. Tieger and Barbara Barron-Tieger, Little, Brown & Company, Boston, 1992, 1995.


“I’m Not Crazy/I’m Just Not You: The Real Meaning of the 16 Personality Types” by Roger R. Pearman and Sarah C. Albritton, Davies-Black Publishing, Palo Alto, 1997.


“Joining the Entrepreneurial Elite: Four Styles to Business Success” by Olaf Isachsen, Davies-Black Publishing, Palo Alto, 1996.


“Please Understand Me: Character and Temperament Types” by David Keirsey and Marilyn Bates, Prometheus Books, Del Mar, CA, 1978, 1984.


“Type Talk at Work” by Otto Kroeger with Janet M. Thuesen, Dell Publishing, New York, 1992.


“Work It Out: Clues for Solving People Problems at Work” by Sandra Krebs Hirsh with Jane A.G. Kise, Davies-Black Publishing, Palo Alto, 1996.


“Work Type: Understand Your Work Personality – How It Helps You and Holds You Back, and What You Can Do to Understand It” by Jean M. Kummerow, Nancy J. Barger and Linda K. Kirby, Warner Books, New York, 1997.