Companies Are People, Too

Meet the Founder and Culture Expert


Sandra S. Fekete (Sandy) is founder and owner of Companies Are People, Too, a diagnostic instrument introduced in 1996 that profiles the personality of an organization using the principles of psychological type pioneered by Carl Jung, Isabel Myers and Katherine Myers Briggs. Sandy’s book, Companies Are People, Too: Discover, Develop, and Grow Your Company’s Personality, was published by John Wiley & Sons in  2003. Sandy founded Fekete + Company in 1983 and currently is co-owner and President of Marketing Works, a business-to-business strategic marketing communications firm where she specializes in helping companies align their culture with their brand.


Sandy is a behind-the-scenes advocate and counselor to a number of minority entrepreneurs in and beyond central Ohio. She is a board member of the Columbus Chapter of the Entrepreneurs Organization and a charter member of the Columbus chapter of the Women’s Presidents Organization. Sandy is a recipient of the National Association of Women Business Owners’ Visionary Award, the Inc. Magazine Marketing Masters Award and a semi-finalist in Ernst & Young’s Entrepreneur of the Year.


A native of Great Falls, Montana, she attended the College of Great Falls and The Ohio State University and maintains numerous professional affiliations. Special interests include golf, scuba, skiing, travel and entertaining. Sandy resides in Worthington, Ohio.


Read more about Sandra.