Companies Are People, Too

Archive for April, 2013

Your company can build your culture into your office, literally

The minute we walk in the door of a business, we have an immediate sense of its personality. It’s the indelible first impression. The décor is akin to the clothes we select – and how we wear them. And because it’s where employees spend so much time, it has a huge affect on morale.

 

Yesterday I visited the offices Delta Energy recently built. It was warm, comfortable, inviting, and almost shouted “Make yourself at home.” The workplace was a reflection of Delta’s beliefs, behaviors and values.

 

AnimotoAnimoto, a New York City-based company, makes a video slideshow creation app. When it came time to relocate the business, they took a creative approach and literally built their fun and quirky culture into their space. Moving into an old furniture warehouse in SoHo set up the perfect opportunity for creating workspace that accurately reflects Animoto’s personality. As you can see from these photos, the company culture is brought to life throughout the entire office. From the way they creatively showcase their vision, values and life of the logo to the themed conference rooms and offices.

 

Dixon Schwabl, a Rochester, NY based advertising agency, designed their building around their Companies are People, Too profile, “It’s Fun to Do Good Work.” Morale there is the highest I’ve seen, evidenced by being awarded Best Places to Work nationally.

 

Art ClockProgressive Medical, is an example of a company that instinctively designed its space to its personality – before they took Companies Are People, Too.  Their profile as a “We Aim to Please” personality is perfectly reflected in the huge, colorful piece of art that is actually a clock and a cafeteria that is a wide open space that lets employees take a break and interact.

 

How have you showcased company culture in your workspace? Share your technique in the comments below.

 

Sources:

Does This Company Have The Coolest Meeting Rooms in New York? (Open Forum)

This Company Literally Built Its Culture Into Its Office (Business Insider)

Posted in: Brand Alignment, Company Culture, Organizational Personality

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Is Southwest’s famous culture in jeopardy?

Over the past few weeks I have seen a lot of advertisements while watching March Madness. One ad in particular stood out to me, Southwest’s new spring campaign ‘Welcome Aboard.’ This ad is very different from the Southwest ads I am accustomed to seeing. It feels like a brand shift to me. The sense of humor is missing and the real employees are replaced with models and a slicker, more corporate look. Let’s take a look at the ad:

 

 

In the ad, Southwest claims to be the largest airline in the country. Read the small print at the end of the ad, and you’ll see it is based on Q3 2012, before the consolidation of American Airlines and US Airways. Is this campaign Southwest’s response to the “new” American, which is offering fliers more than 6,700 flights to 336 destinations in 56 countries, becoming the largest airline in the world?  Here’s how American and US Air want us to view the “new” American:

 

 

Southwest’s culture is the glue that holds it together. It is a standard to aspire to, and a case study used by educators and lecturers (including me) to learn how to create a sustainable culture based on a strong set of beliefs and consistent behavior by every employee, each of whom lives its values every day.

In the wake of airline consolidation, I hope Southwest doesn’t lose its “Warrior Spirit, Servant’s Heart, and FunLUVing” personality, which enabled the airline to profit when others declared bankruptcy.

A brand means nothing if your people don’t live it every day. Is your brand in alignment with your culture? Take the Companies Are People, Too organizational assessment to find out.

Posted in: Brand Alignment, Company Culture, Mergers and Aquisitions

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