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In this section, we show three examples of organizations that used their Companies Are People, Too profile as a guide to develop their identity package and positioning. It's a great tool for designers (graphic and interior) to get a quick, yet complete understanding of the essence of your company. For branding assistance, contact sfekete@companiesarepeopletoo.com. To share your experience with using CAP2 as a branding tool, use the Share With Us form.
 Neurological Associates |
This neuroscience practice profiled as a "Playing by the Rules" organization, with Extroverted, Sensing, Thinking, and Judging preferences, which we believe is typical for a medical practice that has a strong surgical and technological component. The team type was ISFJ, which balances the results-oriented preferences of the organization with strong empathy and caring at point of delivery.
In branding this organization, the design and copy emphasize its results-oriented nature. This organization is very focused on getting results, has strong skills in the mechanics and technology of medicine, and is empathetic to patients, yet more concerned with finding answers.
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Heart Specialists of Ohio