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The number one reason for interest in Companies Are People, Too is the desire to know "who is us." What is our culture and how do we sustain it? What makes us truly unique? How can be consistent, even with new leadership? What will help us survive changing external conditions? What's the secret to finding and maintaining long-term client and employee relationships?

This powerful instrument has many applications. To learn about the most popular applications, click on an item in the following list:

ExpandDefining and living mission, vision, and values.

ExpandDeveloping a profile of your ideal customer.

ExpandAttracting and retaining a strong team.

ExpandDeveloping truthful, consistent marketing and branding messages.

ExpandBlending the cultures of merged organizations.

CloseKnowing what to expect in the face of change.
Stress is a natural outgrowth of change, so knowing how your organization is likely to react in the face of change can be invaluable. Your Companies Are People, Too profile provides a snapshot of what to expect in the face of change. For example in times of change, one organization we profiled needs to: pay attention to the impact on people and offer inclusion, talk about the change extensively,and verbalize the positive and negative aspects of it. Pressure and fatigue from over-commitment, as well as any violation of an important value, tend to bring out the worst in this organization. Signs of stress include: An atmosphere of sadness and despair, high levels of illness and absenteeism, obsession with details, and excessive attention paid to the physical office space.






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