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Fekete + Company was founded in 1983 by Sandra Fekete as a business-to-business marketing communications firm. The firm helps its clients attract and retain customers by planning and implementing Smart Marketing™ tactics, which include data base marketing, relationship marketing, publicity, special events, sales literature, trade shows, and advertising. Fekete + Company is a "Seeing the Big Picture in Human Terms" company.
Companies Are People, Too was developed as a diagnostic tool to help Fekete + Company better understand our client companies in order to craft truthful marketing messages and promises that could be delivered. We noticed in our interviews with CEOs that their perception of their company was often very different from what we experienced after a few days in the trenches with their staff and customers. We also suspected that the CEO's personality preferences were driving decisions and reactions that impeded the company's productivity (which we proved to be true, as evidenced by our data, which shows that 8 out of 10 times, the CEO's personality preferences are different than the company's).
Companies Are People, Too is just one Smart Marketing solution developed by Fekete + Company to solve a client's problem. To learn more about how Smart Marketing can help your company - especially as it relates to applying your Companies Are People, Too results to your marketing and branding efforts, visit our web site.
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