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Every organization has a preferred way to focus, gather information, make decisions, and work - all the components necessary to determine personality. Companies Are People, Too is an 84-question diagnostic survey that measures the dynamic interaction of these four dimensions of personality and generates a profile of an organization which includes a narrative of:
 characteristic strengths and weaknesses
common values
work environment
communications style
ideal customers
behavior under conflilct
signs of stress
managing change
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It is one of the quickest and easiest ways to reach a consensus, providing a platform for spirited dialogue, targeted planning, and consistent behavior.
In use since 1996, Companies Are People, Too is the only organizational personality instrument undergoing the rigors of validation. Data is collected from every organization that takes the Companies Are People, Too survey, as part of our ongoing validation effort, being led by Gerald Macdaid, former Executive Director for the Centers for the Application of Psychological Type (CAPT). Jerry will publish the technical manual once the validation is complete. Meanwhile, Jerry's findings are instrumental for continuous improvement and accuracy of the instrument.
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| What Organizational Personality Is |
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| There's a distinct advantage and success factor in first knowing who we are. We can then better determine what we stand for, where we are going, and how we're going to get there. |
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Personality is who we are. It is the basis of corporate identity, encompassing a company's origins, experience, infrastructure, ingrained preferences and behaviors. |
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Core ideals, or core ideology, is what we stand for. It's a company's vision, mission, and values that are consistent with its personality. |
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Culture is where we live. It is a company's shared norms and behavior; it is the environment that keeps the personality alive. |
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How Is It Done