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Welcome to the Companies Are People, Too web site, where you'll find ideas, information, and exercises that will help you discover who your company is, so that you can help it fulfill its potential.
Great companies know who they are, and they project it with confidence. As consumers, we know who they are, too, because we experience their consistency, clarity, and alignment first-hand. Think Nike drive, Disney imagination, Nordstrom service. The majority of our companies aren't so well defined, and leaders who are out of synch with understanding who their company is struggle with ongoing questions:
What it is in your company that will guide it and inspire it through times of change? Are you struggling with understanding and articulating your culture? Is decision making in your organization driven by self-interest, or by what's best for the company? Do you find yourself chasing the competition, or are they chasing you? Are you constantly reinventing yourself to appeal to new customers, or are they naturally attracted to you?
Do you want to be able to project who your company is with confidence, consistency, clarity, and alignment? Then start thinking of it as a person. Because Companies Are People, Too - and great companies understand who they are, as the first step to get them where they are going.
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